"Ottica Punto di Vista" was born in 1996 in Cesena, from the desire to create an optical shop where you can offer different glasses, original in their uniqueness and as far as possible from the "designer" proposals that 25 years ago they approved the offer in the world of optics.

Since opening, we have chosen to become a reseller of innovative and important brands, signed by designers who have marked the history of optics in recent decades. Among these Alain Mikli, Oliver Peoples, Cutler and Gross, Ic! Berlin, Mykita. This has allowed me to introduce customers to eyewear that are increasingly closer to fashion, design, architecture and art rather than a mere object for use and consumption only . Our intent was and is to make customers passionate about a new way of conceiving eyeglasses and / or sunglasses.

The passion for eyewear was immediately combined with the awareness of proposing very specific eyeglass lenses and also careful eye measurements, customizing them to the real needs of the customer who, often without his knowledge, passes from complete unawareness of the lenses worn to an excessive amount of information that often becomes deleterious.

Listening, explaining and guiding the customer towards the best solution are the basis of our daily work . The technology that has changed the world in recent decades has also been widely applied in the field of optics and lenses, greatly improving the benefits of those who wear eyeglasses and sunglasses.

Keeping up with the times is our mission. Each proposed eyewear is synonymous with high quality at every stage, from production to assembly to delivery.

Guiding the customer in the purchase of a pair of eyeglasses is for us a gesture of great responsibility and precisely for this reason that in doing so I make use of the use of technologically avant-garde used with skillful experience, this allows the customer to feel completely at ease in choosing the eyewear he will wear.