In 2025, rapper and style icon A$AP Rocky became Ray-Ban's first creative director, ushering in a new era that blends the brand's classic heritage with the cutting-edge aesthetic of hip-hop. The collaboration was born from the desire to reinvent the codes of contemporary luxury through the lens of urban culture. Specifically, the Metal Collection represents a turning point, where Rocky explored minimalist and architectural designs to redefine modern elegance. The RB3928V Optics model perfectly embodies this vision: a rectangular optical frame featuring thick lenses and an almost rimless design that creates a clean yet visually striking look.

Within this series, the glasses stand out for their use of premium materials such as polished metal in Arista Gold or Grey, incorporating details that pay homage to streetwear culture. In addition to the RB3928V model, the collection introduced bold pieces like the Wayfarer Puffer, inspired by the exaggerated volumes of the runways. In 2026, the launch campaign also featured rap legend Nas, highlighting the connection between different generations of cultural icons. With this partnership, Ray-Ban not only preserves its historic identity linked to models like the Aviator, but evolves into a creative platform capable of dictating new global fashion trends.